LOS ANGELES, Calif. (Wednesday, February 19, 2025) - Neutrogena and the World Surf League (WSL) announced an exciting new partnership for the 2025 season. Neutrogena joined the 2025 Championship Tour (CT) as the official Suncare Partner of the Lexus Pipe Pro Presented by YETI, and will also partner for the upcoming Trestles Pro and the US Open of Surfing, with a focus on promoting sun safety for surfers, fans, and beachgoers. Neutrogena also announces their first-ever surf ambassadors: Caroline Marks and Kanoa Igarashi.
Throughout the year, Neutrogena will continue to team up with the WSL to encourage sun-safe habits and the importance of wearing sunscreen. Fans on the sand can look forward to participating in featured activations. Neutrogena Beach Defense™ Sunscreen will be available for purchase at the Trestles Pro and US Open of Surfing. During live competitions, the WSL broadcast will include "Neutrogena UV Reports" for viewers tuning in across the globe.
Decorated Championship Tour surfers Caroline Marks and Kanoa Igarashi are Neutrogena's first-ever surf ambassadors. Together, Marks, Igarashi, and Neutrogena will collaborate throughout the 2025 season on opportunities to engage fans and promote sun-safe practices. "I'm really excited to be working with Neutrogena," said Caroline Marks. "Sunscreen is a big part of my everyday routine. Neutrogena perfectly fits my lifestyle so well, and having this platform and partnering with them I can really share how important sun safety is."
"It's really cool that Neutrogena's supporting surfing and supporting the WSL," said Kanoa Igarashi. "It's really important to protect ourselves from the sun. It's something my mom drilled in my brain since I was a young kid. I'm really happy to be partnering with Neutrogena who share that same message and importance of sun protection."
"Neutrogena is an iconic brand and its sun care products are beach and surfing essentials," said Cherie Cohen, WSL Chief Revenue Officer. "Together we can highlight the importance of being sun-safe for surf fans and athletes alike. This season we look forward to creating opportunities for fans to engage with Neutrogena at our events in the United States."
"Thirty-four percent of Americans admit that they rarely or never wear sunscreen," shared Fernando Souza, Senior Director of Marketing for Neutrogena Sun, "Neutrogena is proud to support the World Surf League's efforts in educating athletes and surf fans alike on the importance of practicing sun safe habits."
As part of the partnership, Neutrogena will also support WSL Rising Tides, a beachside engagement program designed to inspire the next generation of surfers. By bringing together young surfers and their heroes, Neutrogena and WSL Rising Tides will create opportunities for real connections both in and out of the water, and Neutrogena will provide the participants with Neutrogena's Beach Defense sunscreen, a water-resistant, beach-strength formula that provides superior resistance against the waves.
ABOUT NEUTROGENA®
For over 90 years, Neutrogena® has been developing breakthrough skin care solutions that both advance clinical efficacy and provide incredible experience and aesthetics. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.