LOS ANGELES, Calif. (Friday, February 14, 2025) - FLEXFIT®, a global leader in innovative and sustainable headwear, is proud to announce its renewed partnership with the World Surf League (WSL) as an Official Partner of the Surf Abu Dhabi Pro and the Official Headwear of the Lexus US Open of Surfing. This continued collaboration furthers FLEXFIT's connection to the surf community and its commitment to supporting the next generation of surfers.
For over 30 years, FLEXFIT has been dedicated to the surf community, and this partnership reflects the brand's ongoing commitment to surfing. As surfing continues to inspire and connect people worldwide, FLEXFIT aims to support athletes and fans through innovation, sustainability, and an appreciation for the sport's heritage.
As part of the partnership, FLEXFIT and the WSL will introduce a limited-edition WSL hat collection, designed in collaboration with FLEXFIT. This exclusive capsule will debut at the Surf Abu Dhabi Pro and will be available for purchase on WSLStore.com.
Flexfit 2 - Thiago Diz - WSL / Thiago Diz
FLEXFIT® will have a dedicated presence in WSL Official Stores at both the Surf Abu Dhabi Pro and the Lexus US Open of Surfing, giving fans the opportunity to experience its latest products firsthand.
FLEXFIT's EcoWash™ caps use 98% less water and 60% less energy, while Seawool® fabric, made from discarded oyster shells and recycled plastics, sets a new standard for eco-friendly fashion. Beyond functionality, FLEXFIT® designs headwear that reflects the personality and style of the wearer-emphasizing comfort and individuality.
"We're excited to welcome FLEXFIT back as a key partner of WSL events," said Cherie Cohen, WSL Chief Revenue Officer. "Their commitment to sustainability and innovation makes them a perfect fit for the surf community, and we look forward to collaborating on meaningful activations for our fans."
Flexfit 3 - Thiago Diz - WSL / Thiago Diz
For more information on FLEXFIT® and its sustainability initiatives, visit flexfit.com/sustainability.
About FLEXFIT®
Established in 1974, Yupoong has been creating quality headwear for over 50 years, pioneering innovations in comfort and performance. In 1994, the company launched the world's first stretchy cap, FLEXFIT®, revolutionizing headwear with its dynamic comfort technology. Now celebrating 30 years of innovation, FLEXFIT® continues to push boundaries in sustainability and performance, partnering with global organizations like WSL to uplift communities and inspire the next generation.