Renowned writer, surf journalist, and Editor-in-Chief of Surfer Magazine, Jake Howard, joins The Lineup. As one of the "premier subject matter experts in the field today," according to Sports Illustrated, Jake shares his thoughts on the Lexus WSL Finals at Lower Trestles. He and Dave mull over the matchups between the Final 5, which seed would be most advantageous, and just how fast that day goes. They reflect on the periodic generational progression on both the men's and women's side of surfing, who they end up seeing having to face John John Florence and Caity Simmers in the Title matches, and share their predictions for this year's World Champions when it's all said and done. Jake rewinds the clock to his humble beginnings working for Surfline, recording the surf reports for 976-SURF in the late 90's, his career trajectory, to his new role now as the editor-In-chief of the bible of surfing. They discuss the relaunch of Surfer Magazine's print edition after nearly five years in hiatus, how they chose Kelly Slater for the cover, and both Kelly and Carissa Moore writing articles for this issue. Jake answers our listener's Instagram questions, shares his favorite magazine covers, significant moments that shaped surf history, and what gets him in the mood to write, before closing up the book with his answers to The Lightning Round.