Charleston, SC (August 17, 2022) - Tequila Eterno Verano, an ode to the sun, sea and joy of living, is a full-range of ultra-premium tequilas made for adventurous souls, that today became an Official Sponsor of WSL's Trip of a Lifetime travel show being shot in Tahiti. Coming fresh off the new brand launch, Eterno Verano aims to align with a likeminded partner in the WSL to reach consumers new and old on the search for an endless summer.
Inspired by Bruce Brown's classic 1966 surf film "The Endless Summer," Eterno Verano is for anyone who's ever wanted to strap a surfboard to a van and head south. The new lifestyle brand embodies the adventurous and wanderlust spirit of the surf culture epitomized in the film. Eterno Verano represents an escape, transporting you to the places you dream of. In the film, viewers embark on a journey with Robert August and Mike Hynson to undiscovered locales like Cape St. Francis, a small village in South Africa, Senegal, Australia, and Hawaii. The search for something unattainable like a perfect wave becomes the journey.
Eterno Verano will promote video and banner advertising through WSL media titles, social media, and influencer content to raise awareness and generate trial for Eterno Verano. Eterno Verano will receive logo integration and product placement in WSL-produced content, which includes the Trip of a Lifetime adventure show in Tahiti - reminiscent of the original adventure seeking highlighted in "The Endless Summer" film. In addition, Eterno Verano will partner with two surfers, Laura Enever and Billy Kemper. Lastly, Eterno Verano will be activating on site at the WSL Finals Champions Party, where it will serve up the event's official signature cocktail.
"We're thrilled to be an official sponsor of the World Surf League's Trip of a Lifetime content series. The partnership is the perfect fit for this unique new lifestyle brand, which is meant to be enjoyed in the pursuit of good times, with great friends and perfect waves," said Matti Anttila, founder of Grain and Barrel Spirits, which owns Eterno Verano.
"This brand was made for our fans, and we are so excited to help them launch during the peak moment of our season, the WSL Finals," said Cherie Cohen, Chief Revenue Officer, WSL. "The connection to Bruce Brown, Robert August, and Mike Hynson and their epic journey is sure to resonate in our community. We are wishing them great success on their US launch."
Eterno Verano is handmade in Tequila, Mexico, by Master Tequilero Arturo Fuentes - also known as The Godfather of Tequila - from 100% Blue Weber Agave grown in both the highlands and lowlands of Jalisco, Mexico. The tequila is bottled using environmentally friendly recycled glass and a natural cork closure for consumers to enjoy consciously.
All three expressions (Blanco, Reposado and Añejo) are available for purchase on the brand website at EternoVerano.com and in select U.S. markets including Arizona, California, Colorado, Florida, Nevada, South Carolina and Texas.
For more information, visit EternoVerano.com and follow the brand on Instagram and Facebook @TequilaEterno
About Tequila Eterno Verano
Tequila Eterno Verano is a range of ultra-premium tequilas, including Blanco, Reposado and Añejo made for adventurous souls. Inspired by the classic 1966 surf film "The Endless Summer," Eterno Verano is for anyone who's ever wanted to strap a surfboard to a van and head south. Eterno Verano embodies the adventurous and wanderlust spirit of the surf culture epitomized in the film. Eterno Verano is handmade by Master Tequilero Arturo Fuentes - also known as The Godfather of Tequila - from 100% Blue Weber Agave grown in both the highlands and lowlands of Jalisco, Mexico. Eterno Verano Blanco and Reposado have been awarded Silver Medals by the San Francisco World Spirits Competition.