COOLANGATTA, QLD/AUS (March 6, 2022) - Bailey Ladders have signed a partnership with the World Surf League (WSL) Australia that will see them become the Official Ladder Partner of the Australian WSL Challenger Series (CS) events. The partnership will cover the opening two events of the CS season on the Gold Coast and at Manly Beach.
"There is a strong authentic alignment between surfing and tradies across the country so it feels fitting to have Bailey Ladders on board for the 2022 Challenger Series events in Australia," said WSL Asia Pacific General Manager Andrew Stark. "We thank them for their support and look forward to showcasing their products to our audience."
The partnership will see Bailey Ladders activate onsite and in broadcast via the Bailey Ladders Leaderboard at both the Boost Mobile Gold Coast Pro presented by Rip Curl and the GWM Sydney Surf Pro presented by Rip Curl in May 2022, the first two stops of the 2022 CS season. They will also be given premium onsite branding, dedicated media plan and an athlete led consumer competition.
"Bailey Ladders is excited to partner WSL for their Australian events. We see this as a great opportunity for our brand and stakeholders and for the WSL and its fans." said Bailey Ladders Managing Director Asia Pacific, Scott Douglas. "Many surfing fans use our products everyday so I'm glad we can be part of the growth and excitement around these events in Australia."