COOLANGATTA, QLD / AUS (Monday, February 21, 2022) - Australia's largest independent brewery Coopers will become the official Beer Partner of the World Surf League Australia thanks to a new three-year agreement between the two organisations that will commence in 2022.
The deal will see the 160-year-old family-owned brewery come on as the category partner at the four marquee Australian WSL events on both Challenger Series and Championship Tour across four states. The partnership will include all Coopers products but with a particular focus on the Pacific Pale Ale, its beer with the deepest connection to the coast and the coastal lifestyle of so many Australians.
"WSL is proud to be announcing this new partnership with one of Australia's most iconic beer brands," said WSL Asia Pacific GM Andrew Stark. "An independent, family owned Australian company, Coopers has an authentic passion for where they've been and where they're going, which aligns fantastically with the ethos of the World Surf League. We thank Coopers for their commitment to a three-year partnership with WSL and look forward to working with them."
This is the type of view you can expect from the Coopers Bar this Aussie leg. - WSL / Ed Sloane
In year one of the partnership, Coopers will have coverage in the VIP and public bar areas at WSL Australia's marquee events along with digital presence.
"We're excited to be supporting the World Surf League over the next three years, an organisation for which we share similar values," Coopers National Marketing Manager Kate Dowd said. "As a proud Australian independent brewery, we have a strong appreciation for the Aussie coast and coastal lifestyle. Pacific Pale Ale's refreshing, tropical flavour has resonated with the surfing community and we look forward to building this connection through the World Surf League."
Coopers will be involved on site at the Rip Curl Pro Bells Beach and The Margaret River Pro Championship Tour events, as well as The Boost Mobile Gold Coast Pro and the Sydney Surf Pro Challenger Series events.
Coopers Pacific Pale Ale will be the beer of choice on this year's Australian leg of the WSL Challenger Series and Championship Tour. - WSL / Coopers