COOLANGATTA, Queensland/AUS (Saturday, March 10, 2018) - As the 2018 competition season kicks off the World Surf League (WSL) and Boost Mobile announced an exciting partnership to ensure every heat and every event is available to fans; live, and effortlessly, as youth officially switch to personal devices over television for the first time in history.
The partnership responds to the needs of data-hungry surf fans. Following their move to work with Facebook in 2017, the WSL continues to evolve the way their fans can be part of the action with live content. Teaming up with Boost Mobile is key to making that evolution smooth, affordable and reliable for their audience.
"WSL prides itself on creating exciting social, digital, and streaming content," said Sophie Goldschmidt, CEO of the WSL. "Thanks to our Boost Mobile partnership, surf fans in Australia won't miss a moment of the action all season long."
Boost Mobile is committed to keeping its fast-paced surf viewers connected to every wave during the 2018 World Championship Tour, with new prepaid plans that offer more data - up to 20GB, unlimited standard talk and text and 4G on the Telstra Mobile Network*, all for use in Australia with every recharge.
Boost Mobile has a long and supportive history with professional surfing, one that will now continue to flourish. Think back to the one-of-its-kind Boost Mobile Surf Show; it was the event that thrilled crowds when the likes of Kelly Slater, Taj Burrow, Julian Wilson and Jamie O'Brien launched into the most radical maneuvers of the time. Boost Mobile will once again step up, but this time with the opportunity to bring fans closer to the sport and their heroes with their generous and dynamic prepaid deals.
Boost Mobile Founder Peter Adderton said, "I have always believed the culture of the surf industry would play a important part in shaping the Boost Mobile brand. In fact, Boost Mobile was the catalyst for relaunching the North American ASP Lower Trestles events after years of absence.
"In 2002, Luke Egan won the first ever Boost Mobile Pro, it was the key to our success as the world's largest youth mobile brand. In 2018 we are pleased to be the official mobile carrier of the WSL in Australia. We look forward to giving our Boost customers an incredible experience and insight into the best surfers in the world as they compete to become World champions."
Boost Mobile General Manager Jason Haynes said, "We're excited to become the exclusive telecommunications partner of the World Surf League here in Australia. We understand that social media, streaming of music and video content is a crucial part of everyone's lives, and we have a great product to make that possible. "Boost Mobile enables quality connectivity to meet the needs for the data hungry and hyper-connected youth of today," commented Haynes."We know everyone wants to share their world with family and friends while also watching and streaming more video content than ever before. Boost allows all this to happen with more data, more coverage and on a premium network. "We discovered the latest Australian Viewing Report by OzTam, this week unveiled 54 percent of 18-to-25-year-olds watch videos on personal devices," said Haynes. "This is the first time in history that traditional television viewing has shown a certifiable majority decline. In 12 months, teens have seen a 25 percent drop while 42 percent of 25-to-34-year-olds are switching to viewing video on their mobiles."
2018 is anticipated to be one of the most competitive years for the WSL, and the league continues to move swiftly, in-line with leading international sports, to ensure every heat and every event is available -- live, and effortlessly on personal devices.
Stay up to date with all the action with Boost Mobile Prepaid plans including data rollover, no lock-in contracts and you can bring your number. It's never been easier to connect for less. Grab a Boost Mobile SIM at www.boost.com.au with free next day metro delivery or pick one up at over 10,000 retail outlets across the country.
Boost Mobile will work with the WSL throughout the Australian leg of the 2018 CT period.
About Boost Mobile Since humble beginnings in August 2000, Boost Mobile has established itself as a leading mobile youth brand. We're here to give you more... Dedicated to putting customers first, the team at Boost Mobile is always pushing hard to bring consumers the best network coverage, fastest speeds, best data plans, no lock-in contracts and great service - all on the 4G Telstra Mobile Network - a network you can trust. We've teamed up with this country's hottest artists, athletes, parties and events to bring you more rewards, content and VIP access just for being with us
**Disclaimer: ***Boost offers 3G and 4G services on the Telstra Mobile Network. The Telstra Mobile Network offers 4G in all capital CBDs and associated airports, most surrounding suburban areas and in over 600 regional towns. You'll automatically switch to our fastest available 3G in other coverage areas around Australia. Check coverage at telstra.com/coverage. Service provided by Telstra Corporation Limited, ABN 33 051 775 556